{"title":"Premium Essentials","description":"\u003cp\u003e\u003cem\u003eWe’re excited to bring back a rendition of our “less is more” range, now named \u003cstrong\u003ePremium Essentials\u003c\/strong\u003e. This collection is for our customers that value quality and simplicity without any heavy branding.\u003c\/em\u003e\u003c\/p\u003e","products":[{"product_id":"loallsmts06-beefy-tee-2-0","title":"Beefy Tee 2.0","description":"\u003cp\u003eBeefy Tee 2.0 - Black \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eWe’re excited to bring back a rendition of our “less is more” range, now named \u003cstrong\u003ePremium Essentials\u003c\/strong\u003e. This collection is for our customers that value quality and simplicity without any heavy branding.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe Beefy Tee 2.0 is the evolution of the fan favourite, with updated specs where it matters most. The neckline is slightly thicker, the sleeve length is slightly longer and the length of the tee is a little shorter, creating a boxier silhouette. The most noticeable changes to the Beefy Tee are in the smaller sizes, making it a better fit for our smaller customers. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% pre-washed 200gsm cotton\u003c\/li\u003e\n\u003cli\u003eA boxy silhouette (but the kind your dad would wear)\u003c\/li\u003e\n\u003cli\u003eDropped shoulders with longer sleeves\u003c\/li\u003e\n\u003cli\u003eTwin needle crew neckline\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eBlack and white Triple-U badge on left sleeve\u003c\/li\u003e\n\u003cli\u003eUnique Premium Essentials neck tag, made specially for the collection\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003cem\u003eWe recommend checking out our size guides to ensure you get the right fit when purchasing different t-shirt blocks.\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eCotton care instructions\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCool gentle machine was inside out with like colours\u003c\/li\u003e\n\u003cli\u003eDo not soak or bleach\u003c\/li\u003e\n\u003cli\u003eLine dry in shade\u003c\/li\u003e\n\u003cli\u003eDo not tumble dry\u003c\/li\u003e\n\u003cli\u003eWarm iron on reverse if needed\u003c\/li\u003e\n\u003cli\u003eDo not dry clean\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eStyle Code: \u003cspan\u003eLOALLMSW06\u003c\/span\u003e\u003c\/p\u003e","brand":"Lower","offers":[{"title":"Black \/ XS","offer_id":45783398973658,"sku":"186111","price":79.99,"currency_code":"NZD","in_stock":false},{"title":"Black \/ S","offer_id":45783399006426,"sku":"186112","price":79.99,"currency_code":"NZD","in_stock":false},{"title":"Black \/ M","offer_id":45783399039194,"sku":"186113","price":79.99,"currency_code":"NZD","in_stock":false},{"title":"Black \/ L","offer_id":45783399071962,"sku":"186114","price":79.99,"currency_code":"NZD","in_stock":false},{"title":"Black \/ XL","offer_id":45783399104730,"sku":"186115","price":79.99,"currency_code":"NZD","in_stock":false},{"title":"Black \/ XXL","offer_id":45783399137498,"sku":"186116","price":79.99,"currency_code":"NZD","in_stock":false},{"title":"Black \/ 3XL","offer_id":45783399170266,"sku":"186117","price":79.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0022\/6928\/2356\/files\/BEEFY_TEE2.0_BLACK_1_dbbc4df4-1380-4eee-94e6-28c13d35b53b.jpg?v=1727153699"},{"product_id":"loallsmts07-beefy-tee-2-0","title":"Beefy Tee 2.0","description":"\u003cp\u003eBeefy Tee 2.0 - White \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eWe’re excited to bring back a rendition of our “less is more” range, now named \u003cstrong\u003ePremium Essentials\u003c\/strong\u003e. This collection is for our customers that value quality and simplicity without any heavy branding.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe Beefy Tee 2.0 is the evolution of the fan favourite, with updated specs where it matters most. The neckline is slightly thicker, the sleeve length is slightly longer and the length of the tee is a little shorter, creating a boxier silhouette. The most noticeable changes to the Beefy Tee are in the smaller sizes, making it a better fit for our smaller customers. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% pre-washed 200gsm cotton\u003c\/li\u003e\n\u003cli\u003eA boxy silhouette (but the kind your dad would wear)\u003c\/li\u003e\n\u003cli\u003eDropped shoulders with longer sleeves\u003c\/li\u003e\n\u003cli\u003eTwin needle crew neckline\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eBlack and white Triple-U badge on left sleeve\u003c\/li\u003e\n\u003cli\u003eUnique Premium Essentials neck tag, made specially for the collection\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003cem\u003eWe recommend checking out our size guides to ensure you get the right fit when purchasing different t-shirt blocks.\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eCotton care instructions\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCool gentle machine was inside out with like colours\u003c\/li\u003e\n\u003cli\u003eDo not soak or bleach\u003c\/li\u003e\n\u003cli\u003eLine dry in shade\u003c\/li\u003e\n\u003cli\u003eDo not tumble dry\u003c\/li\u003e\n\u003cli\u003eWarm iron on reverse if needed\u003c\/li\u003e\n\u003cli\u003eDo not dry clean\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eStyle Code: \u003cspan\u003eLOALLMSW07\u003c\/span\u003e\u003c\/p\u003e","brand":"Lower","offers":[{"title":"XS \/ White","offer_id":45783399203034,"sku":"186119","price":79.99,"currency_code":"NZD","in_stock":true},{"title":"S \/ White","offer_id":45783399235802,"sku":"186120","price":79.99,"currency_code":"NZD","in_stock":true},{"title":"M \/ White","offer_id":45783399268570,"sku":"186121","price":79.99,"currency_code":"NZD","in_stock":true},{"title":"L \/ White","offer_id":45783399301338,"sku":"186122","price":79.99,"currency_code":"NZD","in_stock":true},{"title":"XL \/ White","offer_id":45783399334106,"sku":"186123","price":79.99,"currency_code":"NZD","in_stock":true},{"title":"XXL \/ White","offer_id":45783399366874,"sku":"186124","price":79.99,"currency_code":"NZD","in_stock":true},{"title":"3XL \/ White","offer_id":45783399399642,"sku":"186125","price":79.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0022\/6928\/2356\/files\/BEEFYTEE2_WHITE_1.jpg?v=1728947406"},{"product_id":"loallsmts08-beefy-tee-2-0","title":"Beefy Tee 2.0","description":"\u003cp\u003eBeefy Tee 2.0 - Sport Grey \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eWe’re excited to bring back a rendition of our “less is more” range, now named \u003cstrong\u003ePremium Essentials\u003c\/strong\u003e. This collection is for our customers that value quality and simplicity without any heavy branding.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe Beefy Tee 2.0 is the evolution of the fan favourite, with updated specs where it matters most. The neckline is slightly thicker, the sleeve length is slightly longer and the length of the tee is a little shorter, creating a boxier silhouette. The most noticeable changes to the Beefy Tee are in the smaller sizes, making it a better fit for our smaller customers. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% pre-washed 200gsm cotton\u003c\/li\u003e\n\u003cli\u003eA boxy silhouette (but the kind your dad would wear)\u003c\/li\u003e\n\u003cli\u003eDropped shoulders with longer sleeves\u003c\/li\u003e\n\u003cli\u003eTwin needle crew neckline\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eBlack and white Triple-U badge on left sleeve\u003c\/li\u003e\n\u003cli\u003eUnique Premium Essentials neck tag, made specially for the collection\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003cem\u003eWe recommend checking out our size guides to ensure you get the right fit when purchasing different t-shirt blocks.\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eCotton care instructions\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCool gentle machine was inside out with like colours\u003c\/li\u003e\n\u003cli\u003eDo not soak or bleach\u003c\/li\u003e\n\u003cli\u003eLine dry in shade\u003c\/li\u003e\n\u003cli\u003eDo not tumble dry\u003c\/li\u003e\n\u003cli\u003eWarm iron on reverse if needed\u003c\/li\u003e\n\u003cli\u003eDo not dry clean\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eStyle Code: \u003cspan\u003eLOALLMSW08\u003c\/span\u003e\u003c\/p\u003e","brand":"Lower","offers":[{"title":"XS \/ Sport Grey","offer_id":45783399465178,"sku":"186127","price":79.99,"currency_code":"NZD","in_stock":true},{"title":"S \/ Sport Grey","offer_id":45783399497946,"sku":"186128","price":79.99,"currency_code":"NZD","in_stock":true},{"title":"M \/ Sport Grey","offer_id":45783399530714,"sku":"186129","price":79.99,"currency_code":"NZD","in_stock":true},{"title":"L \/ Sport Grey","offer_id":45783399563482,"sku":"186130","price":79.99,"currency_code":"NZD","in_stock":true},{"title":"XL \/ Sport Grey","offer_id":45783399596250,"sku":"186131","price":79.99,"currency_code":"NZD","in_stock":true},{"title":"XXL \/ Sport Grey","offer_id":45783399629018,"sku":"186132","price":79.99,"currency_code":"NZD","in_stock":true},{"title":"3XL \/ Sport Grey","offer_id":45783399661786,"sku":"186133","price":79.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0022\/6928\/2356\/files\/BEEFY_TEE2.0_SPORTGREY_1_8ef9e926-6d62-4989-b2a9-7a60651cf9dc.jpg?v=1727153686"},{"product_id":"loallsmts09-beefy-tee-2-0","title":"Beefy Tee 2.0","description":"\u003cp\u003eBeefy Tee 2.0 - Silver Marle \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eWe’re excited to bring back a rendition of our “less is more” range, now named \u003cstrong\u003ePremium Essentials\u003c\/strong\u003e. This collection is for our customers that value quality and simplicity without any heavy branding.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe Beefy Tee 2.0 is the evolution of the fan favourite, with updated specs where it matters most. The neckline is slightly thicker, the sleeve length is slightly longer and the length of the tee is a little shorter, creating a boxier silhouette. The most noticeable changes to the Beefy Tee are in the smaller sizes, making it a better fit for our smaller customers. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% pre-washed 200gsm cotton\u003c\/li\u003e\n\u003cli\u003eA boxy silhouette (but the kind your dad would wear)\u003c\/li\u003e\n\u003cli\u003eDropped shoulders with longer sleeves\u003c\/li\u003e\n\u003cli\u003eTwin needle crew neckline\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eBlack and white Triple-U badge on left sleeve\u003c\/li\u003e\n\u003cli\u003eUnique Premium Essentials neck tag, made specially for the collection\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003cem\u003eWe recommend checking out our size guides to ensure you get the right fit when purchasing different t-shirt blocks.\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eCotton care instructions\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCool gentle machine was inside out with like colours\u003c\/li\u003e\n\u003cli\u003eDo not soak or bleach\u003c\/li\u003e\n\u003cli\u003eLine dry in shade\u003c\/li\u003e\n\u003cli\u003eDo not tumble dry\u003c\/li\u003e\n\u003cli\u003eWarm iron on reverse if needed\u003c\/li\u003e\n\u003cli\u003eDo not dry clean\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eStyle Code: \u003cspan\u003eLOALLMSW09\u003c\/span\u003e\u003c\/p\u003e","brand":"Lower","offers":[{"title":"XS \/ Silver Marle","offer_id":45783399694554,"sku":"186135","price":79.99,"currency_code":"NZD","in_stock":true},{"title":"S \/ Silver Marle","offer_id":45783399727322,"sku":"186136","price":79.99,"currency_code":"NZD","in_stock":true},{"title":"M \/ Silver Marle","offer_id":45783399760090,"sku":"186137","price":79.99,"currency_code":"NZD","in_stock":true},{"title":"L \/ Silver Marle","offer_id":45783399792858,"sku":"186138","price":79.99,"currency_code":"NZD","in_stock":true},{"title":"XL \/ Silver Marle","offer_id":45783399825626,"sku":"186139","price":79.99,"currency_code":"NZD","in_stock":true},{"title":"XXL \/ Silver Marle","offer_id":45783399858394,"sku":"186140","price":79.99,"currency_code":"NZD","in_stock":true},{"title":"3XL \/ Silver Marle","offer_id":45783399891162,"sku":"186141","price":79.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0022\/6928\/2356\/files\/BEEFYTEE2_SILVER_1.jpg?v=1728947486"},{"product_id":"loallsmsw03-billie-hood","title":"Billie Hood","description":"\u003cp\u003eBillie Hood - Black \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eWe’re excited to bring back a rendition of our “less is more” range, now named \u003cstrong\u003ePremium Essentials\u003c\/strong\u003e. This collection is for our customers that value quality and simplicity without any heavy branding.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% 450gsm cotton (Quality fabric that lasts)\u003c\/li\u003e\n\u003cli\u003eBoxy with a slight crop. (\u003cem\u003eThis is a more streetwear inspired fit and both shorter and boxier than your conventional hoodie. 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This collection is for our customers that value quality and simplicity without any heavy branding.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% 450gsm cotton (Quality fabric that lasts)\u003c\/li\u003e\n\u003cli\u003eBoxy with a slight crop. (\u003cem\u003eThis is a more streetwear inspired fit and both shorter and boxier than your conventional hoodie. 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If you are after more length we suggest sizing up from your usual size\u003c\/em\u003e)\u003c\/li\u003e\n\u003cli\u003eDropped shoulders\u003c\/li\u003e\n\u003cli\u003eCordless Hood\u003c\/li\u003e\n\u003cli\u003eEnjoy life comfort strip along neck\/shoulder line (keeps the integrity\/shape of the garment over time)\u003c\/li\u003e\n\u003cli\u003eUnique Premium Essentials neck tag, made specially for the collection\u003c\/li\u003e\n\u003cli\u003eBlack and white Triple-U patch on left sleeve\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eWe recom\u003c\/em\u003e\u003cem\u003emend checking out our size guides to ensure you get the right fit when purchasing different hoodie blocks\u003c\/em\u003e\u003cem\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eCare Instructions \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCool gentle machine wash, inside out with like colours \u003c\/li\u003e\n\u003cli\u003eDo not soak or blench \u003c\/li\u003e\n\u003cli\u003eLine dry in shade \u003c\/li\u003e\n\u003cli\u003eDo not tumble dry\u003c\/li\u003e\n\u003cli\u003eWarm iron on reverse, if needed \u003c\/li\u003e\n\u003cli\u003eDo not dry clean\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eStyle Code: \u003cspan\u003e LOALLMSW05\u003c\/span\u003e\u003c\/p\u003e","brand":"Lower","offers":[{"title":"XS \/ Sport Grey","offer_id":45783400612058,"sku":"186159","price":169.99,"currency_code":"NZD","in_stock":true},{"title":"S \/ Sport Grey","offer_id":45783400644826,"sku":"186160","price":169.99,"currency_code":"NZD","in_stock":true},{"title":"M \/ Sport Grey","offer_id":45783400677594,"sku":"186161","price":169.99,"currency_code":"NZD","in_stock":true},{"title":"L \/ Sport Grey","offer_id":45783400710362,"sku":"186162","price":169.99,"currency_code":"NZD","in_stock":true},{"title":"XL \/ Sport Grey","offer_id":45783400743130,"sku":"186163","price":169.99,"currency_code":"NZD","in_stock":true},{"title":"XXL \/ Sport Grey","offer_id":45783400775898,"sku":"186164","price":169.99,"currency_code":"NZD","in_stock":true},{"title":"3XL \/ Sport Grey","offer_id":45783400808666,"sku":"186165","price":169.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0022\/6928\/2356\/files\/BILLIE_HOOD_PE_SPORTGREY_1_36fdfb66-6d7f-45a7-91cb-df065a5285ba.jpg?v=1727154347"}],"url":"https:\/\/www.geneznovel.com\/collections\/premium-essentials-1\/black.oembed","provider":"geneznovel®","version":"1.0","type":"link"}